Virtual reality (VR) technology is no longer limited to the world of video games and entertainment. Now, the uses of virtual reality in companies are diverse and range from training and marketing, to design and shopping experiences.
Within the industrial sector, this technology has also begun to be used in various tasks. For example, more and more companies are using VR to improve safety conditions within work environments or to create new products.
“As more companies look to take advantage of this technology (VR), VR hardware and software revenue will increase 587% to reach $5.5 billion in 2023, up from $800 million in 2018,” points out Business Insider Intelligence in its report titled 'VR In the Enterprise'.
For its part, in its report 'Learning through Virtual Reality', the consulting firm Deloitte points out that “studies indicate that the adoption of virtual reality has increased significantly in recent years and it is expected that in the following years, the growth will be even greater throughout the type of areas.”
Business Insider's estimates, which coincide with continued growth projections for the VR market from firms such as Deloitte, undoubtedly confirm that the use of this technology will continue to increase in the coming years, within various sectors.
Main Applications of Virtual Reality (VR)
Some of the main applications of virtual reality in companies are training, marketing, and design.
When it comes to training or coaching, VR allows employees to train for difficult tasks in a safe environment, without any real risk. Additionally, VR training has given companies more flexibility in their training schedules and spaces.
VR can also help customers get a better idea of how a product looks and works. This has allowed architects and industrial designers to show their work without having to materialize it.
When it comes to the industrial sector, VR is used to improve safety and efficiency. For example, automakers are using VR so employees can explore the interior of a car without having to actually be there. This helps them identify potential problems.
In reality, VR has diverse uses within multiple productive sectors ranging from industrial to services or commerce. Therefore, the most common uses are listed below, according to the economic sector.
8 Uses of Virtual Reality in Companies
Uses of virtual reality in medicine
Virtual reality has long been used in the medical field, especially in training. Currently, surgeons use it to practice surgeries before performing them on patients, which has allowed them to minimize errors.
VR is also used to help people with anxiety disorders and phobias, as it can be used to recreate traumatic experiences so that people can work on coping mechanisms.
Uses of virtual reality in education
Virtual reality has multiple applications in the field of education, as it can be used to create immersive learning experiences, offer distance learning opportunities, and help people with learning disabilities.
Uses of virtual reality in retail
Retailers are increasingly using virtual reality to offer shoppers an immersive experience that allows them to “try on” products from the comfort of their homes.
Specifically, this technology can be used to personalize consumers' shopping experience and increase customer loyalty. Additionally, virtual reality can help retailers reduce returns and increase sales.
Uses of virtual reality in the real estate sector
Virtual reality can be used to view a property before purchasing it. This is possible through the use of virtual reality headsets and glasses. With this, a person can tour the sold property from the comfort of their home.
Another use of virtual reality in real estate is construction planning. This involves creating a 3D model of the property that can be viewed from any angle.
Uses of virtual reality in the military
Virtual reality has revolutionized the way wars are fought. Soldiers can now train for battle in a virtual environment, allowing them to experience different scenarios and learn how to respond to different situations.
VR has also been used to help soldiers recover. By simulating different environments, therapists can help patients with post-traumatic stress disorder (PTSD) or other mental health problems.
Uses of virtual reality in fashion
Virtual reality allows designers to view clothing and accessories in a virtual environment, aiding their design and sizing process.
In addition, this technology is increasingly used for marketing and advertising purposes, as it can create an immersive experience that allows customers to explore products, before purchasing them.
Uses of virtual reality in fire departments
Firefighters use virtual reality to better understand their environment before experiencing it. For example, VR allows them to explore a digital replica of a burning building, which can help them plan their escape route and identify dangers.
VR can also be used to train firefighters to respond to different types of fires, whether forest, urban, or industrial. VR can recreate any possible scenario.
Uses of virtual reality in sports
Within high-performance sports, some football teams use virtual reality to help their players improve their skills, while, in the world of motorsport, some drivers use it to train for races.
It can also be used to recreate famous sporting moments or to allow people to experience a sport they would otherwise never be able to try.
Uses of virtual reality in the industrial sector
Virtual reality is increasingly used in the manufacturing sector to improve efficiency and safety. Specifically, VR can be used to create digital prototypes of products, which can then be tested for usability and design flaws before entering real-world production.
VR can also be used to produce virtual representations of assembly lines and production floors, so workers can plan and test new processes without risk of actual damage or injury.
Another case of application in the industrial sector is that found within the automotive sector, where it is used to create car prototypes since this technology allows designers and engineers to create a 3D model of the car and test it in a virtual environment before making any physical changes. This helps save time and money, as well as avoid possible accidents during the prototype testing phase.
Additionally, VR is being used to train workers on dangerous or difficult tasks. For example, Walmart has developed a VR training program for its employees that teaches them how to handle hazardous materials.
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